01 Introduction

Bloom is the always-on career coaching & mentoring app for everyone, anytime.


The Process

Over a series of interactive workshops we worked with Bloom to help them discover and articulate their brand strategy including their mission; to energise career potential with technology shaped for the future.

The Outcome

Core to Bloom’s edge is their energised, gamified experience and simplicity. We let that idea lead the identity as we designed a word mark and brand system that felt robust, straightforward, and impactful. The vibrant blue for this mobile-first app reinforces that their status is always live. An empowering reminder that we can all Bloom, anytime.

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