1A. PROJECT SCOPE

Brand a cannabis start-up in sunny California, to disrupt the visual landscape of the burgeoning new market.

OVERVIEW | TYPOGRAPHY

1B

The Process

When we met OK Drugs, it was clear that this brand was unapologetically straight-up cannabis. Working with two passionate founders we positioned the brand to exude their authentic sense of humour and clarity of voice. Their purpose? To elevate the quality of life by shifting perspectives.
1C

The Outcome

Every element of the brand identity was created to form a balanced visual ecosystem – typography, illustration, tone of voice and graphic design work together with playful tension. This visual  texture mimics OK Drugs view on life and brings structure to a chaotic world – we call it, the Clarity in Crazy. 

OVERVIEW | PACKAGING

2A

Brand Identity

With a vision to be the most engaging, feel-good brand to do life with, OK Drugs is on a mission to elevate the quality of life by shifting perspectives and bring relief to this crazy world.

BRAND IDENTITY | DESIGN LAYOUT VARIATION

The brand toolkit is made up of multiple parts that are effectively strong on their own and even stronger when used together..

BRAND IDENTITY | PRIMARY PACKAGING

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2B

Patterns & Illustrations

Illustrated scenes and loose layers kick cliché to the curb and fire-up a new narrative for anyone who wants to engage their feel-good sensibilities in the OK Drugs experience.

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03

Print Communication

We’ll keep this brief. Insert cheeky headline, dial up the colour and smile. 

The key lies in finding calm in the culmination of all the brand elements. This is essential to the brand in terms of design and to connect people to the visceral appeal of OK Drugs.

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PRINT | LAYOUT | VARIATION

Poster Series

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DRAG TO EXPLORE
IMAGES

04

Packaging

OK Drugs lights up at the thought of elevating  common interactions to truly immersive experiences, the pre-prolled packaging was our first chance to cut through the smoke with a family of standout packs.    

The pre-rolled joints feature colour-coded patterns, matte boxes and copy arranged to simulates a rolling motion – because, details. 

BRAND IDENTITY | PRIMARY PACKAGING

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05

Social Brand Identity

When you need to take a little breather, OK Drugs is waiting for you. Curiosity, relief and happiness are the inspirational cues behind the content – there for anyone seeking a much-needed respite  from the overwhelming noise that is our daily social scroll.