1A Project Scope
Create the identity for an online rug-builder that puts people and play at the centre of the product experience.
OVERVIEW | WORDMARK
OVERVIEW | SAMPLE BOXES
BRAND IDENTITY | DESIGN LAYOUT VARIATION
BRAND IDENTITY | SAMPLE BOX & TRIM
1 | 3
PACKAGING | SAMPLE BOXES
From campaign images to influencer portraits, we produced imagery that seeks to evoke all that is YUDU, fresh and fun.
The brand’s authentic warmth is expressed through the can-do, problem-solving culture that runs deep in the DNA of South Africans. In this way we want users to recognise themselves in the brand photography and inspire their next YUDU purchase.
1 | 6
01 | 10
PHOTOGRAPHY | SOCIAL CAMPAIGN
PRINT | LAYOUT VARIATION