1A. The Brief

The fine folks at OK D. asked us to help them launch their new range of peach gummies, or as we like to call them, Eatables.

A NEW PERSPECTIVE

1B. ART DIRECTION

The art direction for the Eatables line needed to feel like an enchanting journey into the dreamy realm, a metaphorical voyage representing the act of tuning out.

SAMPLE PACKAGING

OK. OK. OK. OK

LIFESTYLE VIBES

Check in. Chew up. Tune out. OR Somewhere between everything matters and nothing matters. ⁠