1A. The Brief
The fine folks at OK D. asked us to help them launch their new range of peach gummies, or as we like to call them, Eatables.
A NEW PERSPECTIVE
1B. ART DIRECTION
The art direction for the Eatables line needed to feel like an enchanting journey into the dreamy realm, a metaphorical voyage representing the act of tuning out.
OK. OK. OK. OK